In today's competitive landscape, outbound marketing remains a crucial strategy for businesses looking to reach new customers.

Explore the future of B2B marketing and the key trends shaping the industry. Learn how evolving strategies and new technologies are driving

In today’s competitive B2B landscape, understanding buyer intent is the key to creating campaigns that resonate and convert. Gone are the...

Understand the fundamentals of demand generation, how it differs from lead generation, and why it’s crucial for B2B marketing success.

Master the art of B2B email marketing with these proven tactics to increase conversions and grow your pipeline.

To stay competitive, B2B businesses have to constantly seek innovative ways to generate leads, build brand awareness, and drive sustainable

Discover 10 effective B2B demand generation strategies to boost leads, nurture prospects, and grow your business. In today’s fast-paced...

One of the reasons that sales teams try to specialize as much as possible (SDRs vs. AEs vs. customer success, etc.) is that, despite the...

Whenever we begin a new engagement with a client, we typically explain to them that our work will span both the "art" and the "science"...

One of the reasons that we believe our customer base has grown in the last year despite an uncertain economic environment is the absence...

Before we jump to the topic at hand, it is important to note that the answer to the question in the subject line is almost always “at...

Cold outbound email is typically viewed only as a tool for salespeople. At Incendium, despite the fact that we are generally marketing...

The party’s over, or so we’re told, with every other headline about layoffs or earnings revisions or rising interest rates. Amidst the...

One element of our work that has surprised me since we started Incendium is how much more frequently we work with marketing professionals...

At Incendium, we maintain a Slack channel for the team called “Memorable Responses” where we post particularly vitriolic (or otherwise...

Nate, one of our founders, actually started doing cold outbound 25 years ago at the age of 9. He did not yet have access to the Internet,...

SaaStr recently published a piece showing that only 7% of surveyed companies were able to make an outsourced SDR arrangement work (to be...

When we begin working with clients, the challenge that we highlight to start with is not email copy or even targeting. The first thing we...