Strategy
Case Study
Retrospective
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Strategy
Incendium's Email Warmup Playbook
Warming up email domains and accounts correctly will not guarantee success, but doing so incorrectly will nearly guarantee failure.
Strategy
Keep Your Sales Function In-House, but Outsource Top-of-Funnel
Outsourced SDR firms sell you a Jason Bourne, but there are very few Jason Bournes. This means you usually end up with a Paul Blart. There are lots of those.
Strategy
Cold Outbound & AI
Cold outbound absolutely has been bastardized by turn-and-burn spam shops peddling YouTube clickbait growth rates, but that's not what it's really about.
Simulated Annealing Algorithms for Outbound Sales
Guest post from our Founder in Residence, Rob Snyder.
Strategy
Why Cold Email Matters and How to Do It Right
Cold outbound email certainly can be spam, but it doesn’t have to be.
Strategy
A Cold Email is Not a Cold Call
Cold outbound email has some surprising advantages in the world of marketing.
Retrospective
High Volume Outbound
Does cold outbound work for high-volume, low-touch sales?
Strategy
An Iterative Approach to Outbound Sales
Even an unsuccessful campaign provides strong ROI.
Strategy
Economic Downturns and Efficient Marketing
The party’s over... or so we’re told.
Strategy
Cold Outbound for Product Managers
Some thoughts on why cold email is not just for salespeople anymore.
Strategy
How Many Cold Emails Should We Be Sending?
Case Study
Incendium vs. Salesloft
See the results of our experiment
Strategy
Conferences vs. Outbound Email
Is it “worth it” to attend conferences, even digital ones?
Retrospective
The Value of a Failed Outbound Email Campaign
Not all startups succeed... what can we learn from that?
Strategy
The "Art" and "Science" of Cold Outbound
How we use the data we have to craft the best responses.
Retrospective
Why Clients Sometimes Say "No"
We deliver leads, someone needs to close the deal.
Case Study
Case Study: 4 Week Campaign Learnings
Recently, one of our clients asked us to dig deeper into positive responses that our outbound campaigns had garnered over a ~4 week period. Read what happened!
Strategy
What Types of Cold Emails Succeed in a Crisis?
Our take on the value of cold emails in turbulent times.
Strategy
Discovery vs. Persuasion
It is very rare that someone who possesses the skill set to get prospects to the meeting also has the same skill set to get them to buy or continue being customers.

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