How a Series A Women’s Health Startup Used Incendium Virtual Events to Engage Key Accounts

Nate Houghton
5 days ago
3 min read

INCENDIUM CASE STUDY A Series A women’s health startup was struggling to generate engagement after securing initial meetings through cold email outreach. They needed a fresh approach to reignite interest in their target verticals and build meaningful connections with key prospects. Enter Incendium’s virtual event platform, a game-changer in the company’s strategy that provided the right tools for deeper engagement.

The Problem: Cold Outreach’s Limits

While cold email outreach helped this women’s health startup secure initial meetings, the company struggled to maintain momentum and create meaningful, ongoing engagement with prospects. The challenge was clear: they needed a strategy that went beyond the traditional email funnel to capture the attention of key prospects in their target verticals.

Relying solely on outbound email outreach had reached its limits. Despite their efforts, the company was not able to connect with key accounts in a way that sparked lasting interest or opened new doors for meaningful conversations. What they needed was a new strategy, one that could breathe life into their outreach efforts and help them connect with leads more effectively.

The Solution: Virtual Events with Incendium

That’s where Incendium came in.

To solve the engagement problem, Incendium worked with the startup to design and organize virtual events that featured real success stories from existing customers. These events were not just a simple webinar; they were an opportunity to showcase tangible results, demonstrate product value, and create an interactive environment for meaningful engagement.

The Process:

Invitations: Prospects in the company’s target verticals were contacted via email and invited to register for the events.
Publicity: The events were publicized on social media platforms to generate buzz and attract a larger audience, ensuring that the virtual events reached the right eyes.
Content Creation: The events featured valuable content such as customer success stories and interactive Q&A sessions. This content also provided the company with reusable assets for further marketing.

By utilizing Incendium’s platform, the startup was able to pivot from a static email outreach strategy to one that fostered live interaction and real-time engagement. Prospects weren’t just passive recipients of a message, they were actively participating, asking questions, and engaging with the brand.

The Results: High Engagement and New Opportunities

The outcome of this strategic shift was highly successful.

23 MQLs on Average Per Event: The virtual events saw an impressive attendance, with an average of 23 Marketing Qualified Leads (MQLs) attending each session live.
Active Engagement: These MQLs weren’t just passive viewers; they actively participated in live chat, asking questions and interacting with the company’s team. This led to a highly organic, authentic engagement that wouldn’t have been possible through cold email alone.
New Doors for Follow-Up: The virtual events opened new opportunities for follow-up conversations, allowing the sales team to engage with interested prospects and nurture relationships that would lead to conversions down the road.

By the Numbers:

1,000+ ICP Prospects Contacted: The company reached over 1,000 ideal customer profile (ICP) prospects with their email invitations, significantly increasing brand awareness.
20+ MQLs Engaged Per Event: On average, 20 or more MQLs engaged per event by attending live or watching the recording later.
Content Creation: Dozens of social media posts and video content were created from the event footage, which could be repurposed for case studies, blog posts, or other marketing materials.

Key Takeaways: What Worked and Why

The success of this case study offers valuable insights for any company looking to improve engagement through more dynamic outreach strategies. Here’s what worked:

Leveraging Existing Customers for Credibility: Showcasing real success stories from customers helped build trust and highlighted the product’s tangible value.
Creating Interactive Experiences: Virtual events enabled real-time interactions, which fostered deeper engagement and kept prospects involved.
Multi-Channel Promotion: Publicizing the events across both email and social media created buzz and expanded the reach to more prospects.
Repurposing Content for Ongoing Marketing: The event recordings and other content produced became valuable assets for future campaigns, allowing the company to continue engaging prospects long after the event ended.

Conclusion

This case study demonstrates how a Series A women’s health startup turned the tide with a strategic shift to Incendium-powered virtual events. By moving beyond traditional cold email outreach and creating interactive, content-rich experiences, they were able to significantly boost engagement with key accounts in their target verticals.

Behavior-based strategies, like virtual events powered by Incendium, can open new doors for meaningful conversations and conversions. For any company facing engagement challenges, taking the leap to more dynamic, real-time outreach could be the key to unlocking long-term growth.