Investment

Pre-seed through Series A
B2B software, SaaS, and tech-enabled services
ACV of at least $5,000, ideally $10,000
Based anywhere in the world with global TAM
Disruptive solutions in big analog industries

As investors, our operational efforts provide a competitive advantage. Executing hundreds of outbound campaigns in different segments of the market allows us to pool learnings from dozens of companies to provide tailored insights for each one.

Incendium’s diligence process is based on the same skill set that guides our execution and advisory work: We focus on core principles to identify durable competitive advantages and sustainable growth patterns. The types of companies that we invest in and acquire are generally early stage and often similar to our best consulting clients. Ideal opportunities possess the characteristics listed here.

Pre-seed through Series A
B2B software, SaaS, and tech-enabled services
ACV of at least $5,000, ideally $10,000
Based anywhere in the world with global TAM
Bonus points for disruptors in big, traditional
industries

We invest in venture deals as "fast followers" and seek to be small but strategic partners in the cap table. Additionally, we seek to acquire controlling stakes in early stage software products that we scale using our cold outbound expertise. In both cases, we are most interested in companies that can benefit from our expertise in growth strategy and outbound campaigns, which allows us to provide maximum value while learning about each company’s unique differentiators.

Sam Ward

LeagueSide

Scale an outbound process from scratch via data-driven testing and iteration

Nidhi Nair

Eden

Jumpstart an outbound campaign and scale growth across a variety of product launches

"Incendium’s guidance delivered true ROI – not just email opens, but meaningful email responses which led to introductory commercial meetings."

Charlene Chu

Aptiv

Rajiv Ayyangar

Tandem

Quickly test and iterate to create high-quality customer interaction and inform growth

"Incendium has been an essential partner... they have a unique combination of strategic expertise and operational speed that unlocks growth."

Sam Safer Valentine

Norby